Sunday, 30 June 2013


Zeus and Hermes were friends. Closest, from the days they peed in their pants as toddlers-with a whack on the butt, till they learnt to cover up for each other’s crime. Their togetherness started with the car pool, which was arranged to school every day. Their mornings apparently began together with the alarm clocks ringing in sync – bang at five! This was followed by their journey to their most possessed ‘Alma mater’ that we all salute someday, in our lives. Praying (Read: Playing the fool) at the assembly, was followed by academics. Their seats in class in fact were juxtaposed for good number of years. Talk about their taste in music and yet again where Zeus had good hands on the bass, Hermes was the lead vocalist without fail. Never went ahead without each other’s consent in picking the right tracks/ right artist from the right genres. Their first band of music was their very first together. Gallivanting on bikes and visiting live music shows, to getting wasted in those formative years, was a given. Which torrents to use and what movies were up for academy awards were part of regular gossip. Saved funds together for the upcoming book fairs and the negotiations with the booksellers were team work! They took the silliest tips from each other for dating in their early teens. The remorse, on the days of rejection was gulped down with what else, but mugs of beer, live acoustic guitar and most importantly each other’s presence! They could put their heads together on days that life seemed dark. And it was the togetherness that brought them to realize, life was tolerable. Such was the religiousness. Such was the acceptance for each other. With this remarkable affinity they shared and the sincerity they had developed towards their friendship, one can imagine what their level of emotional dependence was.

Teenage got over. Zeus and Hermes got results at school and both got placed with good hope in good colleges. It was too disheartening for both to hear that they were to stay in different cities for the rest of their lives. The transience was received well by Zeus, probably as he worked hard and became successful and busy. Whereas Hermes, though accepted the fact that life changed but missed school life a bit. Just a bit too much, may be. It was but obvious a fact that lifestyle also changed for both as they parted ways.Zeus is doing pretty well in life today. Successful, famous and surrounded by people and that keeps him in a jolly good mood at all times. The only fact that bothers him is his friend Hermes, who on the other hand has confined himself to a space of his own. According to Zeus, Hermes- who is also successful, lives too humbly, just plays the strings and sings for a living, continues to smoke up, party and play with a band he developed all these years. Earns less than a tenth of Zeus’s wealth for sure and lives with a hope that Zeus will come back to join him in the band, someday. As per Hermes, togetherness is what they had once decided and agreed upon. His life revolved around Zeus for sure and he would love to have him back in his life, like they were earlier in school days. For Hermes, if there was some new venture in life, Zeus should have been there to witness it. Zeus totally understands but has managed to retire to some life realities that say ‘Life moves on’. .On the contrary, Hermes still has hopes that 'They can do it together'.. If they have it in them, they can live their lives yet again as this is what they had decided initially… The beer and the jammin’ sessions could be beat for the rest of their lives, if he cared.Hermes is happy, though Zeus may think he is miserable.. Zeus is happy too, though Hermes may think Zeus will be better if he joins him back..

Well, 'Transience' happens to us all and we all decide to mould our thinking and perceptions with it.The perceptions in life develop, may be in our formative years and continue to be with us till we decide to keep them.Zeus and Hermes have taken different paths in their lives. . And perceive life now the way they have chosen to..
Life and lifestyle changed for them….. So did their perception about life.
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A brand is a journey for the creators as well as the explorers! And there is somewhere always a great idea and a larger perspective, that makes this journey a fulfilling experience! Here is my endeavour to collaborate with various creators of brands and enable them spread the word.. or unfold their story through my testimonials and reviews! This is purely my take on brands in terms of their inception, their larger perspective and of course the customers' journey, each time they connect with a brand.


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